Informing the Market Model

Situation

An early-stage company seeking non-dilutive financing needed a revenue model for their grant applications and a couple high-level competitive landscape slides for their board meeting.

Task

Concisely articulate the competitive landscape relative to this client’s key differentiating features and projected launch time.

Action

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Summarize the treatment paradigm and emerging trends for the client’s lead indication.
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Identify all relevant active studies and curate these to highlight frontrunners and key competitors .
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Established key trial timelines.
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Projected the most likely competitive landscape at launch.
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Integrated these findings into a concise market model with a well-justified market penetration rate and clear value proposition.
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Provided updates in line with quarterly board meetings.

Results

The client submitted a competitive grant application and won non-dilutive financing. They also established confidence with board members in their differentiated product profile, enabling productive discussions around competitive readiness planning.
Submitted grant
Won financing
Established confidence

Built Multi-Stakeholder Alignment

Around a Robust Competitive Readiness Plan

Please note: images are for illustrative purposes only.
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