A client with an innovative platform technology needed to understand landscape trends and market movements in a modality-agnostic fashion to inform target selection for pipeline candidates.
Task
Customize a methodology and cadence of deliverables that enabled the client to develop and maintain a deep understanding across multiple landscapes as they evolve.
Action
Leveraged multiple databases to identify and curate all competitive landscapes by target.
Developed a customized template to concisely convey a holistic view of major movements in each landscape over time, along with our commentary on implications and outlooks.
Developed detailed product profiles of key agents in development, spotlighting frontrunners, trends and upcoming catalysts to watch.
Established the best cadence for touchpoints to keep the client abreast of key developments and swap out deprioritized targets for new ones as our collective thinking evolved.
Leveraged our primary intel network to inform ad hoc questions and underscore areas of unmet need.
Facilitated quarterly cross-functional workshops to keep the team aligned on all of our assumptions, takeaways and implications.
Results
The client utilized the learnings from our partnership to focus their pipeline development efforts on assets with the highest likelihood of of technical and commercial success. The client expanded our engagement, inviting the BTI team to join directly in discussions with key decision makers.
Streamlined processes
Informed new product planning
Expanded partnership
Gained insights across
multiple indications and modalities
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Please note: images are for illustrative purposes only.
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