A client close to launch needed to develop a robust competitive-readiness plan.
Task
Facilitate an inclusive workshop that maximizes contribution from a diverse team and delivers alignment around a cross-functional strategy with clear action items.
Action
Established workshop objectives.
Developed a deep-dive pre-workshop briefing kit that breaks down any barriers to learning and makes understanding the competitive landscape accessible to a broad range of backgrounds and learning styles.
Facilitated a workshop that maximizes contribution by giving each participant the opportunity to showcase their strengths.
Guided participants into alignment around the current situation, the target situation, and the plan to get there, including how to mitigate risk.
Pressure tested and refined takeaways.
Distilled takeaways into a competitive readiness plan with a strong rationale, graphical framework and clear cross-functional action items.
Results
The client gained buy-in and alignment across their organization around the high-level tactics necessary to execute a robust competitive readiness strategy, including their go-to-market messaging. We then helped keep the team focused on the key imperatives this workshop enabled them to define through continuous competitive monitoring.
Maximized contribution
Showcased strengths
Gained buy-in
Gaining Cross-Functional
Alignment on Key Imperatives Saves Time and Money
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