A client tied up with investigator meetings at ASCO and ESMO needed a trusted partner to cover key sessions and probe key intelligence questions at poster sessions.
Task
Cover key sessions and convey key takeaways, together with background context, insights and implications.
Action
Developed a conference planner that correctly captures and prioritizes all presentations relevant to the client’s competitive landscape and enables stakeholders to sort key presentations, by time, location, company, investigator and indication.
Ranked each session in terms of priority, with explict rationale.
Aligned on a preferred communication plan.
Covered key sessions and quickly conveyed the takeaways, quotes and insights the client needed to know.
Leveraged poster sessions to chat with presenters about key knowledge gaps and areas where the client would benefit from a deeper understanding or additional perspective.
Summarized conference takeaways in a concise overview and facilitated a post-conference debrief to convey all relevant learnings.
Results
Annual meetings of medical and professional societies are like flash floods of valuable information. Because of our conference support, this client was able to focus on building key investigator connections at the conference and still gain all the insights they needed to know from the conference, in an easy-to-grasp and timely fashion.
Covered key sessions
Gathered primary stakeholder perspectives
Shared insights
Leverage Medical Congresses
to Build Buy-in for Your Competitive Readiness Plan Across Your Organization
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Please note: images are for illustrative purposes only.
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